A personalised board sells for more than a blank one. The question is how you apply that personalisation: engraving or printing? We hear it often from customers just starting out with personalised products, and the answer shapes both your look and your margin.<\/p>\n\n\n\n
An engraving is the laser burning the design into the wood. Nothing is added: no ink, no foil, no coating. That is why an engraving cannot peel or fade, no matter how often the board is washed. For a product in daily use, that is the big advantage.<\/p>\n\n\n\n
The limitation: an engraving is always one colour, the brown tone of burnt wood. A logo with colour gradients or a photo will not transfer one to one. Crisp lines, text and illustrations work beautifully though, and on fine-grained beech even in fine detail. How this differs per wood type is covered in our article on wood types and engraving<\/a>.<\/p>\n\n\n\n Printing (usually UV print) can do colour, which makes it attractive for decorative designs. The difference is where it sits: the ink lies on the wood instead of in it. With intensive use, cutting and washing, a print visibly wears, especially on a board that really ends up in the kitchen.<\/p>\n\n\n\n If the board will touch food, also check the ink specifications. With an engraving that question never comes up: nothing is added to the wood.<\/p>\n\n\n\n With engraving you pay a one-off setup fee per design and then a price per piece. With us that is \u20ac 29 per design and \u20ac 1 to \u20ac 3.50 per engraving, depending on size. The unit price drops quickly at volume: a run of a hundred boards with the same logo costs far less per board than ten separate designs.<\/p>\n\n\n\n Factor this in: a personalised board sells for more, while the difference in cost price stays small. That difference is your margin.<\/p>\n\n\n\n Is it a logo, name or text on a product that gets used? Choose engraving: permanent, food safe and timeless. Want a colourful, decorative design on a board that mostly hangs on a wall or sits in a window display? Then print can be an option.<\/p>\n\n\n\n If in doubt, testing beats guessing. Have a design engraved by us through the engraving service<\/a>, or order a sample pack<\/a> and try it yourself. Engraving in-house? On the page for engraving businesses<\/a> you can read how our tiered pricing works.<\/p>","protected":false},"excerpt":{"rendered":" An engraving sits in the wood, a print sits on top. What that means for wear, looks and your margin.<\/p>","protected":false},"author":1,"featured_media":2969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-4715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graveren-personaliseren"],"_links":{"self":[{"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/posts\/4715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/comments?post=4715"}],"version-history":[{"count":0,"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/posts\/4715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/media\/2969"}],"wp:attachment":[{"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/media?parent=4715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/categories?post=4715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boards-beans.com\/en\/wp-json\/wp\/v2\/tags?post=4715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Printing: colour, but on the surface<\/h2>\n\n\n\n
What does this mean for your margin?<\/h2>\n\n\n\n
How to choose<\/h2>\n\n\n\n